MISSISSAUGA, 5 February 2013 – Patients and clinicians alike are celebrating one of the newest arrivals at Brantford General Hospital of GE Healthcare’s innovative SenoBright* technology. The first of its kind in Canada, GE Healthcare’s new SenoBright* Contrast Enhanced Spectral Mammography (CESM) technology is designed to produce contrast-enhanced images of the breast using an x-ray contrast agent and a dual energy acquisition technique. Launched in 2010, SenoBright is already in use at numerous major mammography centres in the United States, France, Spain, Italy, Belgium, Germany, Austria, and Japan. SenoBright uses X-rays at multiple energies to create two separate but almost simultaneous exposures. The resulting images specifically illuminate and highlight the areas of contrast.

“We are very excited to launch the innovative CESM technology at the Brantford General Hospital. We are the first site in Canada to do so. It will be a tremendous benefit to our local breast imaging program in assisting with the workup of complex mammographic cases,” said Dr. Azra Khan, Chief of Diagnostic Imaging Services.

The diagnostic challenge

“Worldwide, more than 1.2 million people annually are diagnosed with breast cancer. Since 1965, GE Healthcare has made significant progress in providing solutions for breast cancer detection and diagnosis that really bring a change to people’s lives. In fact, we’ve committed to invest $1 billion in oncology R&D by 2016, to deliver new products to market, manufacture of biopharmaceuticals and continued oncology research. Today through ‘healthymagination’, we continuously develop innovations to reduce costs, increase access and improve quality and efficiency of healthcare delivery around the globe,” said Peter Robertson, Vice President and General Manager, GE Healthcare Canada.

Same staff, same equipment— same day

SenoBright* is intended to allow for a procedure to be conducted by the same staff, using the same mammography equipment, potentially on the same day as a traditional screening exam, thereby helping medical professionals to cut the critical time patients often have to wait from detection to diagnosis. GE Healthcare estimates that 2500 digital mammography systems upgradeable to SenoBright are in clinical use today – delivering an excellent investment for these customers – and providing added functionality to an existing and vital tool.

“Given our proven history of breast imaging innovations, GE is proud to showcase another innovative technology, designed to be compatible with our digital installed base. We are one of the only companies today to engineer and manufacture the entire mammography imaging chain from tube, and detector to review workstation, coupled with integration of the comprehensive local requirements for each customer,” added Robertson.

CESM technology is intended to work as an upgrade to GE Healthcare’s Senographe DS* and Senographe* Essential digital mammography equipment. GE’s Senographe platforms are full-field digital mammography systems designed to meet a wide range of clinical needs, from screening to diagnostic and interventional procedures.

About Brantford General Hospital

Brantford General Hospital, a member of the Brant Community Healthcare System, is a regional acute care health centre and an affiliated teaching site of McMaster University Michael G. DeGroote School of Medicine. The organization is ‘Accredited with Exemplary Standing’ (Accreditation Canada 2012), a four-time Hamilton-Niagara Top Employer, 2012 ‘Gold’ Quality Healthcare Workplace Award winner and home of Canada’s first automated hospital laboratory.

About GE Healthcare

GE Healthcare provides transformational medical technologies and services to meet the demand for increased access, enhanced quality and more affordable healthcare around the world. GE (NYSE: GE) works on things that matter - great people and technologies taking on tough challenges. From medical imaging, software & IT, patient monitoring and diagnostics to drug discovery, biopharmaceutical manufacturing technologies and performance improvement solutions, GE Healthcare helps medical professionals deliver great healthcare to their patients.